Posted on 10 Dec 2013
in Branding, Marketing, Product Development, Story, Storytelling |
Comments Off on The Voice’s one key branding guidepost, & why tonight could be its finest hour
I’m really into NBC’s main singing competition show, The Voice. I blogged about my obsession a few months ago. As with any obsession worth its salt, I’m still trying to put in words what it is that’s worth obsessing about. One key synergy of the Voice with my Branding/Marketing life, though, is the similarity between […]
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Posted on 17 Jun 2013
in Advertising, Customer Service, Marketing, Product Development |
1 comment
Would you like to swing on a star? The song lyric (by Johnny Burke and made famous by Bing Crosby, Sinatra and Tony Bennett) illustrates one of the key appeals of NBC’s The Voice show (the live Final Performances air 8:00 tonight with the 2-hour Final Results show at 9:00pm tomorrow). Contrasting with Fox’s American […]
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