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NBC’s #TheVoice + the power of keeping it (self-)interesting

Posted on 17 Jun 2013 in Advertising, Customer Service, Marketing, Product Development | 1 comment

Would you like to swing on a star? The song lyric (by Johnny Burke and made famous by Bing Crosby, Sinatra and Tony Bennett) illustrates one of the key appeals of NBC’s The Voice show (the live Final Performances air 8:00 tonight with the 2-hour Final Results show at 9:00pm tomorrow). Contrasting with Fox’s American […]

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