ThatGuyWriting Brand Consultancy

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8 kinds of work I like to do

8 kinds of work I like to do

Posted on 18 Jan 2016 in Advertising, Branding, Marketing, Not For Profit, Print, Storytelling, TV, Uncategorized, Websites | Comments Off on 8 kinds of work I like to do

I was recently asked, “What kind of work do you like to do?”. While a longer answer wasn’t uncalled for, I believe the expectation was something on the lines of a genre or a medium, such as “I like writing blog entries” or “I’m really into writing ads”. I do like writing blog entries and […]

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US Thanksgiving Weekend is Canadian Superbowl Weekend

Posted on 25 Nov 2014 in Advertising, Marketing, Story, Storytelling, Weekend Things | Comments Off on US Thanksgiving Weekend is Canadian Superbowl Weekend

It’s #CanadianSuperbowlWeekend! Actually, nobody here calls it that (for some reason). But this is as much a note-to-self as anything: without the US hype machine, I’d actually likely forget that our nation’s best (American-style) footballers are hitting the gridiron for the 102nd annual national championship. And in my hometown. It’s also a justifiable reason to […]

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Happy New-ish Year: a simple story of a new beginning

Posted on 09 Jan 2014 in Advertising, Branding, Marketing, Story, Storytelling | Comments Off on Happy New-ish Year: a simple story of a new beginning

We’re a week into the new year. We know that means we’re not exactly striking while the New Year iron is hot, by any means. Indeed, 2014 may be feeling old for you already as you burrow through your post-Christmas backlog. We’re using this opportunity to reminisce about a season of newness. And no, it […]

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Art/Design/Visual Friends: pimp my design! #iPhoneCase

Posted on 21 Nov 2013 in Advertising, Customer Service, Marketing | Comments Off on Art/Design/Visual Friends: pimp my design! #iPhoneCase

    I’m thinking about this as my next iPhone case. Any thoughts from my blog-reading peanut gallery? Please feel free to comment design suggestions here. Better yet, here’s a link to the AI file if my design is making you feel twitchy enough to diddle with it yourself on Illustrator. If you’re in that […]

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NBC’s #TheVoice + the power of keeping it (self-)interesting

Posted on 17 Jun 2013 in Advertising, Customer Service, Marketing, Product Development | 1 comment

Would you like to swing on a star? The song lyric (by Johnny Burke and made famous by Bing Crosby, Sinatra and Tony Bennett) illustrates one of the key appeals of NBC’s The Voice show (the live Final Performances air 8:00 tonight with the 2-hour Final Results show at 9:00pm tomorrow). Contrasting with Fox’s American […]

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