ThatGuyWriting Brand Consultancy

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Commsiderations

Happy New-ish Year: a simple story of a new beginning

Posted on 09 Jan 2014 in Advertising, Branding, Marketing, Story, Storytelling | Comments Off on Happy New-ish Year: a simple story of a new beginning

We’re a week into the new year. We know that means we’re not exactly striking while the New Year iron is hot, by any means. Indeed, 2014 may be feeling old for you already as you burrow through your post-Christmas backlog. We’re using this opportunity to reminisce about a season of newness. And no, it […]

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The Voice’s one key branding guidepost, & why tonight could be its finest hour

Posted on 10 Dec 2013 in Branding, Marketing, Product Development, Story, Storytelling | Comments Off on The Voice’s one key branding guidepost, & why tonight could be its finest hour

I’m really into NBC’s main singing competition show, The Voice. I blogged about my obsession a few months ago. As with any obsession worth its salt, I’m still trying to put in words what it is that’s worth obsessing about. One key synergy of the Voice with my Branding/Marketing life, though, is the similarity between […]

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quite possibly the latest 2013 Movember post, ever.

Posted on 06 Dec 2013 in Uncategorized | Comments Off on quite possibly the latest 2013 Movember post, ever.

I was so late with all my Movember actions this year. It’s likely an object lesson in delays begetting delays: I was late taking the shot, then late getting it into my computer with my regular periodical bulk uploads… But enough describing delays to further delay. Shared with a couple of Movember supporters that this year didn’t […]

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Weekend Thing: #GreyCup101 and the greening of our nation

Posted on 22 Nov 2013 in Story, Storytelling, Weekend Things | Comments Off on Weekend Thing: #GreyCup101 and the greening of our nation

They were the first CFL team I ever watched live. It was the summer of 1999 and a live football game was among the many exhilarating new things I was experiencing in my first year of truly living + working on my own in Vancouver, away from my Toronto family. When you watch the Saskatchewan […]

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Art/Design/Visual Friends: pimp my design! #iPhoneCase

Posted on 21 Nov 2013 in Advertising, Customer Service, Marketing | Comments Off on Art/Design/Visual Friends: pimp my design! #iPhoneCase

    I’m thinking about this as my next iPhone case. Any thoughts from my blog-reading peanut gallery? Please feel free to comment design suggestions here. Better yet, here’s a link to the AI file if my design is making you feel twitchy enough to diddle with it yourself on Illustrator. If you’re in that […]

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Movember update: 1 major don’t (ironically) and do for helping depression and anxiety.

Posted on 15 Nov 2013 in Not For Profit, Story, Storytelling | Comments Off on Movember update: 1 major don’t (ironically) and do for helping depression and anxiety.

I made a suicidal situation even worse. Even with really good intentions. A friend had a grad school colleague take his own life, leaving behind his wife and two children. She confided her hurt and her massive whys to me. And I provided the perfectly wrong response. What it was: a cogent explanation of why […]

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