ThatGuyWriting Brand Consultancy

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Commsiderations

#VoteToday and 2 other things on my radar

Posted on 19 Oct 2015 in Uncategorized | Comments Off on #VoteToday and 2 other things on my radar

It’s national Election Day in Canada. Canadian friends: if you haven’t already, please do exercise your democratic right. That said, this year probably more than any other, I really feel the millennial tension that voting might not do much. It’s been bugging me for some time now, in the background: I really don’t know how […]

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New Brené Brown book!

Posted on 31 Aug 2015 in Psychology, Storytelling | Comments Off on New Brené Brown book!

I got my mitts on the new Brené Brown book, Rising Strong! (pictured here is the back cover which I shot imperfectly, somewhat intentionally…) Those of you who’ve heard of Brené Brown will likely grasp the significance of this. I’ve read little bits and I love what she represents. My brother is jealous, I’m pretty sure. Those […]

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I’ve joined the Theatre. Time to break a leg?

Posted on 23 Jan 2015 in Art, Branding, Marketing, Not For Profit, Uncategorized | Comments Off on I’ve joined the Theatre. Time to break a leg?

Some time this week, I’ll be breaking the news to my Social Media outlets of my new job title: on Monday January 19, 2015, I begin at the City of Richmond’s Gateway Theatre as Communications Manager. My new life in the Theatre As I currently see it, this role will combine my years of Communications […]

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US Thanksgiving Weekend is Canadian Superbowl Weekend

Posted on 25 Nov 2014 in Advertising, Marketing, Story, Storytelling, Weekend Things | Comments Off on US Thanksgiving Weekend is Canadian Superbowl Weekend

It’s #CanadianSuperbowlWeekend! Actually, nobody here calls it that (for some reason). But this is as much a note-to-self as anything: without the US hype machine, I’d actually likely forget that our nation’s best (American-style) footballers are hitting the gridiron for the 102nd annual national championship. And in my hometown. It’s also a justifiable reason to […]

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Happy New-ish Year: a simple story of a new beginning

Posted on 09 Jan 2014 in Advertising, Branding, Marketing, Story, Storytelling | Comments Off on Happy New-ish Year: a simple story of a new beginning

We’re a week into the new year. We know that means we’re not exactly striking while the New Year iron is hot, by any means. Indeed, 2014 may be feeling old for you already as you burrow through your post-Christmas backlog. We’re using this opportunity to reminisce about a season of newness. And no, it […]

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The Voice’s one key branding guidepost, & why tonight could be its finest hour

Posted on 10 Dec 2013 in Branding, Marketing, Product Development, Story, Storytelling | Comments Off on The Voice’s one key branding guidepost, & why tonight could be its finest hour

I’m really into NBC’s main singing competition show, The Voice. I blogged about my obsession a few months ago. As with any obsession worth its salt, I’m still trying to put in words what it is that’s worth obsessing about. One key synergy of the Voice with my Branding/Marketing life, though, is the similarity between […]

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